Instagram and Pinterest for Ibiza weddings: turning inspiration into enquiries

Two platforms, two different jobs

Instagram and Pinterest look alike because both are visual, but they work very differently. On Instagram, a couple checks who you are, how you work and whether they trust you. On Pinterest, they search for ideas by theme and save images that, if properly linked, lead back to your website.

If you only have time for one, start with Instagram, because that is where a couple will look you up after spotting you anywhere else. Add Pinterest once your website has real weddings to link to.

Instagram: a profile that convinces in ten seconds

A couple landing on your profile decides within seconds whether to keep looking. Here is what they should see without scrolling:

• A specific bio: what you do, where (Sant Josep, Santa Eulària, the whole island or Formentera too) and which languages you work in.
• A useful link: to your weddings or enquiry page, not your homepage.
• Organised highlights: the venue, real weddings, FAQs, getting here and guide prices if you publish them.
• Pinned posts showing your best real weddings, not a promotional offer.

For content, think about what a couple cannot see from home: the light at ceremony time, how long it takes to move from drinks to dinner, what the finca sounds like at night. A 20-second Reel showing that persuades more than ten detail shots. Write captions in English plus Spanish, or the languages of your markets, and tag the real location of each wedding.

Collaborations multiply your reach without paying for ads. As this Shopify guide explains, an Instagram collab post appears on the profile of every account that accepts the invitation, and likes, comments and views pool into one shared count. Publish each real wedding together with the planner, photographer or venue, and all three audiences see the same content.

Remember that the conversation starts in your DMs. Reply quickly and in the couple's language, save quick replies for the usual questions (dates, capacity, guide price) and, if you would rather continue on WhatsApp, offer it in your first message. An enquiry left for three days in message requests is usually an enquiry lost.

Pinterest: your gallery turned into a search engine

If a couple plans their wedding by saving images to boards, you want yours to be there with your name on them. To make that happen, treat Pinterest as an extension of your website:

• A business account and a claimed website. According to Pinterest Business help, claiming your website shows you how often your content is shared on Pinterest, and Pins saved from your site display your profile picture and link to your account. A business account is not required to claim your site, but Pinterest recommends one to get the most from it.
• Boards built around what couples search for: Ibiza finca weddings, sunset ceremonies, tablescapes and flowers, intimate weddings, May and October weddings.
• Pin titles and descriptions that say what and where: "Sunset ceremony at a finca in Sant Josep, Ibiza".
• Every Pin linking to that real wedding's page or to your venue page, not the homepage.
• Vertical format and images from different moments, not the same shot over and over.

All of this only works if the landing page loads quickly on a phone. If your site drags, the couple goes back to Pinterest and keeps saving other people's ideas; we explain why in why a slow website does not show up on Google.

A content calendar that does not eat your season

The classic mistake is posting heavily in winter and vanishing in August, or the reverse. The fix is to separate production from publishing:

• May to October: capture. Vertical video of set-up, light, details and moments, with the couple's permission. Daily stories if you can; feed posts only as needed.
• November to January: edit. Turn each wedding into a carousel, a Reel and five or six Pins.
• February to April: publish last season's real weddings, available dates and answers to common questions before the season returns.

If you are a planner, this calendar slots into the annual plan in our guide to marketing for wedding planners in Ibiza.

Permissions, rights and credits

Weddings are private celebrations, and photos have an author. Before you post:

• Include clear consent in your contract with the couple to use images on social media and your website, and respect couples who would rather keep their wedding private.
• Agree in writing with the photographer how you may use their images and how to credit them.
• Take care with recognisable guests, and especially with children.
• Credit every supplier in the caption and with tags: it is fair, and it increases how often you get shared.

Social media is one piece of the plan; couples also need to find you on Google and in their own language, as we cover in how to attract international couples to Ibiza weddings. The full approach is on our page about events and wedding marketing in Ibiza.

Frequently asked questions